Paddle Australia is excited to go live with GoMembership, a new digital membership management platform, this week.
Paddle Australia and its six State Member Associations are embarking upon a digital transformation program to attract, guide, support, develop and grow the paddling community and unite the sport in Australia and to connect Australian recreational, club, pathway and performance paddlers to create a United Paddling Community.
GoMembership will play a pivotal role in this plan by delivering its Membership and Events Portal to streamline all aspects of Paddle Australia’s administration including memberships, events, courses, club administration, coach licensing and qualifications and credentials.
GoMembership will form the hub for a number of integrated business solutions ensuring a seamless, secure and enhanced experience for all stakeholders in the paddling community.
A successful Phase 1 of the GoMembership rollout has just taken place that sees the membership and events capabilities within GoMembership live for Paddle Australia, the six State Member Associations and over 100 Affiliated Clubs. All affiliated clubs have access to Club+, a powerful club administration package which allows clubs to manage and engage their own members.
Phase 2 will see further embedding of the membership and events functionality across all Affiliated Clubs along with the integration of the GoMembership qualifications and credentials capabilities.
Phil Jones CEO of Paddle Australia explains, “A key driver behind the implementation of GoMembership has been Paddle Australia’s desire to add value to our State Member Associations and Affiliated Clubs by minimising the time and effort required to administer their members and the sport, freeing up time for development, advocacy and getting out on the water! And we have been pleased and excited by the early positive feedback from our clubs.”
“Paddle Australia’s initiative to implement the GoMembership platform should be applauded,” says Mark Bretag, Secretary of Newy Paddlers.
“The professional approach they have taken in training and support has made the transformation simple and easy to follow. There are many benefits, no one more important than uniting the paddling community with a consistent message that paddling is a sport to be loved and enjoyed. As a club we are particularly excited with how it will streamline administration and give us the ability to customise what we want and how to communicate with our members. The end result is more time on the water, which makes us all happy”.
Craig Pollington, Director Member Services at Avoca Kayak Club shares Mark’s enthusiasm.
“Having been involved in some of the early design and engagement workshops I have been impressed with the approach taken by Azolve and Paddle Australia to ensure the new GO Membership system meets the everyday practical needs of the clubs. The change management approach has also ensured there has been ample exposure, training and resources for all clubs to up skill in the new system, ask questions and be coached through the process. I’m looking forward to members of Avoca Kayak Club – and as we grow future members – benefitting from the new, improved and expanded experience just as much as club administrators will”.
GoMembership offers international Membership Management products and Paddle Australia is the company’s first Australian customer.
David Pring, GoMembership CEO comments, “We are delighted to be working with Paddle Australia and expand GoMembership into new territory. It’s clear to see the team’s passion for their sport and their strong desire to see paddling seriously develop in Australia. It is an honour to work with them as their technology provider and through GoMembership, help realise their goals.
For more information on GoMembership, please visit their website www.gomembership.com
