The International Canoe Federation and Europe’s number one sports destination, Eurosport, have announced an exciting two-year deal which will guarantee live coverage of canoeing ahead of the Tokyo 2020 Olympics.
The deal will see all ICF canoe slalom and canoe sprint World Cup events including Olympic Qualification in 2019 and 2020 covered live on Eurosport, the home of the Olympics in Europe and one of the world’s most watched television sport networks. In Australia, Eurosport can be watched via Foxtel.
“This partnership is another key development in Eurosport’s journey to Tokyo 2020, strengthening our ambition to tell the year-round stories of Olympic sports,” Laurent Prud’homme, Eurosport SVP Rights Acquisitions and Syndication, said.
“Fans of canoeing across Europe can now watch the sport’s key events on our linear and digital platforms, fuelling their interest in the sport’s biggest heroes, and the future stars, who will shine in Tokyo.”
ICF Secretary General, Simon Toulson, said the deal was an enormous boost for both sprint and slalom.
“We are thrilled to have the opportunity to showcase our Olympic disciplines on Eurosport’s linear and digital platforms,” he said.
“It’s a vote of confidence in the standing of canoe slalom and canoe sprint in the sporting community. We know from past experience working with Eurosport that they are an excellent broadcast partner, and will work hard to promote our product.
“And the canoeing community will be thrilled to know their sporting heroes will be on display on a network with the reputation of Eurosport.”
The deal will see coverage of five ICF Canoe Slalom World Cups and two ICF Canoe Sprint World Cups in both 2019 and 2020. Each World Cup will be an important part of the build-up and qualification for Tokyo 2020, guaranteeing the very best athletes will be on show.
Full details of the ICF calendar can be found here.
Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the Home of the Olympic Games in Europe, Eurosport delivered the ultimate Games experience for PyeongChang 2018 reaching both record linear and digital viewership across localised Eurosport services.
Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 – reach 242 million cumulative subscribers across 75 countries in Europe, Asia Pacific, Africa and the Middle East.
In Australia, Eurosport can be watched via Foxtel.
Eurosport.com is Europe’s No 1 online sports news website with an average of 42 million unique users per month: https://au.eurosport.com/olympics/